I've never been one to deliberately look out of my way for a sunscreen that follows ethical standards but a buddy of mine recently told me the harm that sunscreens have on our environment, especially our ocean. Holding myself to a title of an "outdoor enthusiast", this information came as a huge surprise to me. Not only did I feel I owed a duty of care to our environment but I also wanted to make sure the sunscreen I bought did as well. Searched around and found Nöz. Its eco-friendly, sustainable and a sunscreen that offers a story as well as cool character. Im glad I've sniffed out Nöz.